Operator
Discussion
Handset Manufacturer
Software Provider
Mobile Platform Provider
Wireless Tech Provider- 08.15
Registration & Refreshments
- 08.50
Welcoming Address & Speed Networking
- 09.00
- Thomas Lindner, Senior Director, Sales & Marketing, Comneon, Germany
Chair’s Introduction
- Topic
Key Drivers for MRD in 2009 and Beyond
- 09.10
- Professor Attila Bilgic, Bochum University, Director, Infineon Technologies, Germany
- Discussing the shift in the market and the entrance of new players
- Examining how innovations from companies including Google and Apple have started to shape the future of reference design
- Evaluating the potential shift in market share and the demands it places on future reference designs
- Viewing reference designs as a key contributor to competition in the converging handset market – how can this best be leveraged?
- Examining potential architectures of the future
- Discussing the rise of cellular in traditionally non-cellular devices
- What comes after converged services?
Gauging the Impact of Convergence on the Reference Design Market and Understanding the Impact on Traditional Players
- 09.40
- Sami Kortevaara, Senior Manager, Platform Competitiveness, Nokia, Finland
- Assessing geographical considerations
- Examining new technologies that will enter the mainstream in 2009
- Tracking trends being seen within reference design
- Evaluating potential market threats
- Highlighting the challenges in the industry and identifying strategic solutions
Pushing the Boundaries of Handset Design: Exploring the Challenges and Technologies of Future Device Development
- 10.10
- Thomas Rörgren, Senior Product Manager,, Ericsson Mobile Platforms, Sweden
- Examining the current state of play
- Assessing how many platforms will be required on a reference design
- Discussing the challenges of including multiple access technologies in a single device
- Evaluating the technologies on offer and the market response to these
- Optimising the reference design to cope with future technological demands
The Future of Connectivity – Which Access Technologies will Prevail and which need to be Included on a Reference Platform?
- 10.40
Networking Break & Exhibition Visit
- 11.30
- John Ellis, Director, Carrier Market Development, Ecosystem and Market Development,, Motorola, USA
- Understanding the current ‘closed source’ trend in reference design
- Examining the contribution of Open OS to reference design
- Discussing who will be paying for OSiM
- Gauging what will OSiM mean for traditional OS vendors – is it a threat?
- Utilising open source for low cost high volume devices
Examining the Impact of Open Source on Current Mobile Reference Design
- Topic
Examining Operator Requirements and Strategies
- 12.00
- Ralf Elias, Head of Terminals Innovation & Technology Management, Vodafone, Germany
- Key industry trends & driving factors
- Assessing the changing role of the operator in the value chain
- Examining what components operators want
- The relevance of strategic technology management and innovative device architectures
- Case Study
The Proactive Operator Influence – How Telcos are driving technology innovation within the mobile value chain
- 12.30
Networking Lunch
- 14.00
- Mike McEntee , Senior Director of Product Management, InterDigital, USA
- Evolving mobile broadband reference designs and thin modem architectures
- Targeting new class of specialty devices through miniaturization
- Preserving superior performance for HSPA+, LTE, and beyond
- Enabling convergence and multi-network operation with 802.21 based Media Independent Handover
Examining "Thin Modem" Reference Designs for Next Generation Smartphones and Emerging Categories of Mobile Broadband Devices
- 14.30
- Jinsung Choi, Head of Mobile Communication Technology Research Lab, LG Electronics, South Korea
- Michael Gutsfeld , Sales Manager Europe , CETECOM, Germany
- Evaluating the challenges being faced by the OEM/ODM market
- Are the two groups facing similar issues?
- Strategies for improving the certification process
- Examining strategic partnerships in the industry
- Future predictions for the market – what developments are on the horizon?
- Where’s wireless heading?
- Assessing the threats posed by new entrants to the market
PANEL DISCUSSION: Assessing Views, Requirements and Trends for the Future
- Topic
Gauging the Rise of Software in Reference Design
- 15.15
- Dietmar Baier , Director, Mobile Software Marketing, Comneon, Germany
- Providing a real multimode handset with handover capability
- 2G - 3G LTE - WiFi - WiMAX - ...
- Debating how many need to be accounted for in a reference design
- Handover mechanisms for voice and data
- Strategies for reducing testing time
- Determining convergence opportunities - the role of IMS
Overcoming the Co-Existence Issue: Enabling Seamless Handover between Different Technologies
- 15.45
Networking Break & Exhibition Visit
- Topic
Gauging the Rise of Software in Reference Design
- 16.15
- John Ellis , Director, Ecosystem & Market Development, Motorola, USA
- Discussing the traditional role of software within reference design
- Examining the role of independent developers
- Assessing who is responsible for developing software
- Determining the business case for software
- Analysing future price points
Exploring the Changing Role of Software in the Value-Chain as it Becomes a Differentiating Factor in Reference Design
- 16.45
- Jean-Marie Andre, SVP Corporate Development, Purple Labs, France
- John Ellis , Director, Ecosystem & Market Development, Motorola, USA
- Mike McEntee , Senior Director of Product Management, InterDigital, USA
- Risto Lähdesmäki , Chief Innovation Officer, Chairman, Co-Founder, IDEAN
- Examining the role of the OS in reference design
- Assessing the technology choices currently on the market
- Understanding OS providers’ considerations and influencers in choosing which technology to support
- Determining which technologies will be supported in future operating systems
OS FORUM: Discussing which Connectivity Technologies are Key for Operating System Providers in Next Generation Devices
- 17.30
